CHICAGO - The Alexi for Illinois campaign today announced it is kicking off a month-long grassroots effort entitled March Grassroots Madness. The effort will help U.S. Senate nominee and avid basketball player Alexi Giannoulias build upon the momentum and energy from his primary victory and a new independent poll showing him leading Republican Congressman Mark Kirk by 7 points. March Grassroots Madness will be a focused drive to engage supporters and highlight his plans to create the new, good jobs of tomorrow right here in Illinois.